Certified Marketing Professional Marketing Institute
sb750•25 class hrs
The LERN Certified Marketing Professional Institute offers the best and most advanced professional development opportunity to enhance your skills in marketing your lifelong learning program. During the Certified Marketing Professional Institute, you will gain new information and tools to help you compete in the tough world of marketing courses and events.
The 4.5 day institute includes a two-hour exam study session and concludes with the CMP Certification Exam on Friday morning. The certification exam and two (2) lunches are included in the registration fee.
Class schedule: Monday, Sept. 30 – Wednesday, Oct. 2: 9 a.m. – 3:30 p.m. with a one-hour lunch break. Thursday, Oct. 3: 9 a.m. – 12 noon with an optional 1 – 3 p.m. Study Session Friday, Oct. 4: 9 a.m. – 12 noon CMP Exam*
* If you are not able to take the exam on Friday, you may take it at a later time with a proctor.
Areas covered during the CMP Institute include:
How to identify your best participants and market to them
How to know exactly how many brochures to mail and when to mail them to get the results you want
Powering up your brochure copy for best results
How to make your website a marketing plus
The latest on eMarketing and effective integration with other marketing efforts
How to beat your competition by developing and maintaining a niche focus
After attending the Marketing Institute, you will have the information to be able to:
Develop a detailed, step-by-step one-year marketing plan that will be the backbone of your program’s marketing and operational strategy;
Segment your market, build separate demographic profiles for your market segments to know who your best participants are and be able to program to them;
Create promotions that attract customers, generate interest, develop a desire, and cause the most important action of registration;
Take the guesswork out of marketing by using information and data that will make your marketing techniques more cost-effective and successful;
Effectively use the Internet to market your programs and services;
Price your programs for maximum attendance and profitability.
We proudly offer short-term class discounts for lifelong learners, full-time NPS and MPS employees, as well as valued service members, veterans, and their spouses. Learn about our short-term class discount program.